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ProductWind raises $1.67M to connect your brand with hundreds of influencers
Some big brands spend millions of dollars on marketing each year and may only drive thousands of dollars in sales as a result. At the same time, influencers are steering thousands, or even millions, of their followers to certain brands.
ProductWind aims to connect brands with influencers in one click. The company is building a platform to enable brands to launch influencer marketing campaigns. Today, it announced $1.67 million in seed funding led by Early Light Ventures.
Co-founder and CEO Jason Kowalski is familiar with the marketing challenges facing brands. He was building Amazon’s self-service marketing platform and saw the disconnect between marketing and sales.
