Grocery

Brand sees record- high earnings on Walmart.com with ProductWind

A CPG company used ProductWind to shoot a new product to best seller status and spur its highest total earnings month ever on Walmart.com.

The Challenge

A fast-growing protein bar company had already become a favorite among influencers and athletes. Now, the brand aimed to expand its success to retail giant Walmart. It needed a solution that would supercharge traffic, SEO and sales of its newest product on Walmart’s E-Commerce site, incentivizing the mega-retailer to stock the brand on physical shelves.

The ProductWind Solution

Drive traffic fast

ProductWind identified 40 proven influencers on Instagram and TikTok who posted 80+ pieces of superior-quality User-Generated Content (UGC), doubling campaign goals. Posts flooded Walmart.com listing with traffic and drove increased sales.

Earn top SEO spots

Early traffic shot new listing to Page 1 for 3 relevant keywords in 2 weeks and earned the product 7 Page 1 search spot during the campaign. ProductWind creators left 23 sales-driving reviews, jumpstarting the product rating to 4.6 stars.

Build sales momentum

Sales from Day 1 let the company slash its product launch time to just 2 months and win a Walmart best seller badge. Success of this single campaign sparked a sales lift across brand's product suite, prompting its highest earning month ever on Walmart.com.

The Results

Overdelivery on UGC goals for campaign

Page 1 SEO wins for high-return keywords on Walmart.com

275%

Increase in new product sales between weeks 3 and 4 of launch

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