Consumer Electronics
Premium audio brand realizes $26 million boost in sales with ProductWind
ProductWind partnered with a well-known consumer electronics brand that is a worldwide leader in the audio equipment space.
The Challenge
Despite global brand recognition and huge social media presence, a Tier 1 consumer electronics brand faced a challenge familiar to most companies selling on Amazon. Its new earbuds were floundering due to a lower-than-expected 3.5-star rating, translating to potentially millions of dollars in lost sales. The brand needed to establish a critical mass of high-star reviews during the pivotal launch stage to meet and beat sales targets.
The ProductWind Solution
Boost visibility
Perfectly timed social posts from ProductWind creators reached 11.7 million ready-to-buy viewers. Traffic increases propelled the product to top five organic placement for strategic keywords on Amazon.
Reviews rev sales
Achieving 100+ new reviews from an influx of new buyers in the first 3 campaign weeks, the product rating leapt from 3.5 to 4.5 stars, nearly doubling sales conversion and reinforcing the brand's credibility.
Self-feeding success
Boosts to reviews, traffic and sales ensured top Amazon search rank, spurring sales even higher. Post-campaign, the listing kept top of Page 1 organic rank for high CPC keyword “noise canceling earbuds”.
The Results
+92%
sales boost on average from growing Amazon rating from 3.5 to 4.5 stars
11.7
million reach on TikTok and Instagram
#2
organic SEO rank after jumping 200 spots for highly relevant keyword
