Oral care company achieves 258% of Amazon sales goal with ProductWind

A multinational mouthwash brand slashed the launch time of its new flavors, earning 3 Amazon badges and 136 ratings and reviews.

The Challenge

A leading mouthwash company earned the title of largest privately held oral care manufacturer in America with its science-based solutions. However, despite being an industry leader, it often took the brand months to generate the traffic, search ranking and sales needed to launch new products on Amazon. When planning the release of new flavors for its kids mouthwash product, the company knew it needed to boost search ranking and build a library of high-star reviews from Day 1, giving consumers the confidence to click “Buy Now”.

The ProductWind Solution

Improve Share of Voice

Posts from 85 influencers meant the brand dominated the social conversation on Instagram and TikTok from launch. Creators produced 143 pieces of quality content, reaching 1.2M followers and driving traffic to the listing.

Speed to launch

New traffic shot the listing to Page 1 search rank for 5 valuable keywords in under 2 weeks. Over the 7-week campaign, the product boosted its Amazon Best Sellers Rank by 957 spots and won 3 Amazon’s Choice badges.

Convert to reviews

During the campaign, the listing earned 136 reviews and ratings, including 46 from ProductWind creators, boosting rating from 4.6 to 4.7 stars. Fresh reviews revved up conversion, helping the brand more than 2X product sales goals.

The Results

136

Fresh reviews & ratings during campaign

Amazon’s Choice badges skyrocketing sales

957

Spots jumped in Amazon Best Sellers Rank

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