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Ontel shoots 7 products to Page 1 search ranking with ProductWind

As a leader in the As Seen On TV industry, Ontel has built a global business developing, marketing and distributing unique consumer products in 30+ countries around the world.

The Challenge

Consumer product giant Ontel has mastered the art of using television infomercials to turn innovative products into top sellers. While its infomercials sent sales to Ontel’s D2C store and traditional retailers, its brands needed to break into new online audiences and expand its presence on cornerstone E-Commerce sites Amazon and Walmart.

The ProductWind Solution

Connect to shoppers

ProductWind matched Ontel to 456 creators with ready-to-buy audiences who posted promotional content to TikTok and Instagram. Posts drove traffic to new product listings on Amazon and Walmart.

Traffic spurs SEO wins

Traffic influxes shot listings to Page 1 search ranking, boosting visibility, supercharging sales, and spiking traffic even higher. One listing leapt 72 spots to Page 1 for a relevant keyword.

Credibility converts

New buyers left 127 reviews, lifting ratings by an average of 0.7 stars. Going from 1 review to 50 increases conversions by 108% on average (source: Profitero). High sales and reviews kept listings in top SEO spots post-campaign.

The Results

New products launched in 3 weeks
50
Amazon search ranking spots jumped on average
607
pieces of lifestyle content licensed to Ontel
7
listings driven to Page 1 search ranking
Ontel
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