Industry leader boosts search impressions 2.67X with ProductWind

ProductWind helped a computing giant revitalize an existing Amazon ASIN, earning it 335.9K organic search impressions and a notable lift in star rating.

The Challenge

An internationally recognized name in computer accessories for more than 40 years has produced successful product launches across 5 continents and 100 plus countries. However, even when a product has a strong launch, performance on E-Commerce sites like Amazon can fall flat over time without ongoing maintenance. The company needed an influx of fresh reviews, content and traffic to keep its existing microphone product relevant on Amazon and ensure it didn’t lose ground to competitors.

The ProductWind Solution

Source new content

The brand used ProductWind’s proprietary tech to engage 55 on- message creators, who made 122 pieces of top-tier User-Generated Content (UGC). Creators directed a flood of traffic to the listing, leading to 2.4K fresh clicks.

Maximize SEO potential

A traffic surge shot the product to Page 1 organic search rank for 8 high-reward keywords. Listing won 335.9K search impressions during the campaign, including skyrocketing weekly impressions by 2.67X from week 1 to week 2.

Reviews lift conversions

Number of reviews and ratings on the ASIN surged 45% in 4 weeks thanks to 23 ProductWind creators, who left feedback with an average rating of 5 stars. Fresh reviews lifted rating from 4.5 to 4.6 stars, driving $19.1K in sales.

The Results

Page 1 SEO wins for keywords with high search volume

45%

Increase in number of reviews & ratings during campaign

5.0

Average star rating from ProductWind creator reviews

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