Health company wins Prime Day with 71 Page 1 slots secured by ProductWind

A global wellness company leveraged ProductWind to earn 71 Page 1 search spots in the 2 weeks before Prime Day, positioning 3 of its hero products for peak performance.

The Challenge

A key name in sports nutrition has experienced phenomenal growth since its founding 20 years ago. Its brand portfolio now features some of the top-selling energy drink, pre-workout and BCAA products in the world, enjoyed by consumers in more than 150 countries. Always striving for continued growth, the company partnered with ProductWind to maximize visibility of three of its bestselling products during the crucial weeks leading up to Amazon Prime Day, taking advantage of an influx of enthusiastic shoppers.

The ProductWind Solution

Amp SEO performance

ProductWind let the company tap 620 creators for 3 campaigns to build product buzz prior to Prime Day. Listings won 44 Page 1 organic search slots in a week, and 71 over the 17-day campaign period, beating targets by 373%.

Command keywords

Campaigns drove a 9.7K jump in search slots, boosting every term the company targeted. One ASIN won first rank for “BCAA” (47.5K monthly searches). Another leapt from 11 to 5 for “pre workout” (181.5K monthly searches).

Boost peak period sales

Strong SEO enhanced credibility, with one listing earning 13 Amazon’s Choice badges for major keywords. High exposure leading into Prime Day was instrumental in generating $1.5M in revenue across 3 campaigns.

The Results

749.4K

Organic search impressions across campaigns

Top 10 search slots earned for high-impact keywords

$1.5M

Total revenue earned across 3 campaigns

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