Hanes more than doubles launch sales with ProductWind

ProductWind propelled clothing giant Hanes' newest bra to Amazon success, earning it more than 2X the glance views and sales of Hanes bras launched sans ProductWind.

The Challenge

Multinational apparel company Hanes is loved by consumers in more than 30 countries for its iconic t-shirts, socks, underwear, bras and activewear. Its flagship brand Hanes is found in 9 out of 10 American households. When launching a new bra on Amazon under its Bali brand, the company was searching for a strategy that would provide true impact during the pivotal first weeks. Hanes tested the power of ProductWind to drive the visibility, reviews and sales needed to give the product a strong start in a competitive market.

The ProductWind Solution

Content creates clicks

ProductWind paired Hanes with 260 creators shown to drive impact. Creators produced 77 pieces of superior-quality User-Generated Content, driving a surge of clicks that lifted the new ASIN’s Amazon search rankings.

Rev reviews and SEO

The listing won 12 Page 1 organic search slots for key terms, including number 1 for “full coverage bra” (4.5K monthly searches). ProductWind creators left 34 ratings and reviews, lifting rating by a game-changing +1.6.

Real sales impact

Compared to a variation of the same bra and another bra model launched sans ProductWind, the ASIN scored its first 20 reviews 5X faster and won over 2X the glance views and sales. Standout results led to an Amazon’s Choice badge.

The Results

+1.6

Leap in ASIN star rating, from 3.0 to 4.6

+22%

Conversion rate lift vs. Hanes bras launched sans ProductWind

$44.8K

Total product sales during campaign

Back to Case Studies