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Global CPG brand launched 525% faster with ProductWind

A new flavor of a top beverage brand outperformed its peers on key E-Commerce metrics by leveraging ProductWind, scoring its first 20 reviews 5.25X faster.

The Challenge

A leading name in the CPG beverage segment distributes its mineral water and sparkling drinks in more than 120 countries. When planning the launch of its newest flavor on Amazon, the brand understood that the first few weeks’ performance of a new product can be crucial to lifetime listing health. It needed an insurance policy that would quickly shoot its new product to top search rank and guarantee an influx of sales, ratings and reviews from Day 1 of launch.

The ProductWind Solution

UGC drives results

ProductWind matched the brand with 55 vetted creators who crafted 140+ pieces of premium User-Generated Content (UGC). Creators drove a massive jump in traffic, signaling Amazon to push the listing to top search rank.

Improve SEO results

The product won Page 1 for 16 vital keywords, including 9 in the first week alone. During the campaign, the listing earned 343.6K search impressions, with demand surging so quickly that the product went out of stock.

Rev reviews fast

ProductWind creators left 36 reviews and ratings averaging 4.9 stars. Listing reached 20 reviews 5.25X faster than other flavors launched sans ProductWind. Boosted performance set the ASIN up for long-term success.

The Results

3.1K
Clicks driven by the campaign
16
Page 1 SEO wins for pivotal keywords
$38.1K
Total sales during campaign
Global CPG Brand
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