Global baby brand beats Walmart.com performance goals with ProductWind
One of the largest baby care names in the world offers an extensive range of items sold in 120 countries spanning 6 continents. The brand understands the importance of ensuring its products are easily found by families wherever they shop, including on Walmart.com, America’s second largest e-retailer (source: Investing.com). It used ProductWind to boost visibility and discoverability of its new stroller and car seat combination product on this top retail site, tapping into the millions of customers that shop there every day.
The Challenge
The ProductWind Solution
Creators drive clicks
ProductWind selected 92 influencers proven by data to get great results. Creators produced 115 pieces of high-grade User- Generated Content and helped drive 54.8K clicks to the Walmart product page.
Succeed with SEO
A surge in traffic spurred Walmart.com to propel the listing to a Page 1 slot for 6 impactful keywords, with 5 winning coveted top 10 positions. Sponsored rank jumped across 4 highly relevant search terms.
Exceed campaign goals
The product earned 88 reviews and ratings, further fueling demand. Additionally, despite the listing facing out-of-stock issues, the campaign was still able to meet and beat SEO and review goals, boasting $90.3K in sales.
The Results
