Baby

Frida catapulted 28 product launches to record sales with ProductWind

Frida prides itself on its array of simple-yet-genius tools that prepare families for parenthood. The brand has innovated and launched more than 100 products, which can be found in 50+ countries around the world.

The Challenge

Fast-growing brand Frida has established a baby care empire, offering their solutions-based parenthood products in more than 30,000 stores. However, even with burgeoning brand recognition, Frida’s new products struggled to build momentum on Amazon. The brand had ambitious plans to launch 28 new products across Amazon US and UK, and wanted a solution that guaranteed every product would be a sales success.

The ProductWind Solution

Find influencers faster

Before, finding and organizing effective influencers took Frida’s team weeks. ProductWind’s automated solution instantly pinpointed 1,100 niche creators proven to boost sales.

Control Share of Voice

Traffic from 1,400 TikTok and Instagram creator posts shot products up 60 search spots on average for relevant search terms on Amazon, making Frida one of the first brands buyers saw when searching baby products.

Convert with content

With 1,500 new ratings and reviews and an average boost from 4.0 to 4.7 stars, Frida converted record Amazon listing traffic into record product sales.

The Results

6.5X

estimated ROI across Amazon new product suite

525%

increase in Amazon Share of Voice before versus after ProductWind

ProductWind has been vital for us when it comes to successful launches on Amazon.

Dan Connors

Senior Vice President Marketing, Frida

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