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Consumer Electronics

Brand wins Page 1 for prime shopping period with ProductWind

A consumer electronics company used ProductWind to boost awareness, SEO and reviews before a peak holiday period, leading to above-and-beyond sales.

The Challenge

A leading provider of digital picture frames wanted to ramp a key product to take advantage of the pivotal peak shopping period leading up to Christmas. The brand needed a solution that would quickly drive awareness and ensure top Amazon organic placement in time for the holidays, guaranteeing outsized sales through the Christmas season and beyond.

The ProductWind Solution

Build social buzz

ProductWind matched the brand with proven influencers that posted 154 pieces of Instagram and Tiktok content timed to drive the most holiday demand. Posts doubled campaign goals to reach 4M consumers, funneling traffic to the product listing.

Beat SEO targets

Traffic increases shot the product to Page 1 on Amazon for almost every keyword relevant to the listing. Search ranking for one high-intent keyword jumped up 133 spots to Page 1 in just over 2 weeks.

Peak season success

The listing earned 1.1K new reviews and ratings during the campaign, including 49 from campaign creators. ProductWind over-delivered on campaign goals and perfectly positioned the product to dominate holiday sales in its segment.

The Results

1.1K
New reviews & ratings during campaign period
509
Total Amazon search spots jumped for target keywords
+$1.4M
Organic sales driven by ProductWind during campaign period
Digital Picture Frame Provider
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