CPG brand secures Page 1 rank for 60 keywords with ProductWind

ProductWind catapulted a top paper towel supplier’s new product to Page 1 organic rank on Amazon for 60 keywords in just 8 weeks, triggering a flood of reviews and sales.

The Challenge

A key brand of one of the world’s largest manufacturers and distributors of tissue, pulp, paper and building products has been supplying paper towels to Americans for more than 50 years. When launching its newest Amazon ASIN, the brand needed a solution to drive performance from Day 1. It aimed to quickly earn and maintain Page 1 SEO rank for a variety of competitive search terms, ensuring both rapid sales success and long-term listing health.

The ProductWind Solution

Fuel the algorithm

ProductWind linked the brand with creators who made 50 items of User-Generated Content and drove 23.5K clicks. A sales surge led to 176 reviews and ratings during the campaign, with 28 from ProductWind influencers.

Conquer top SEO terms

A traffic rush won the ASIN Page 1 for 60 keywords, including a top 20 slot for valuable term “paper towels” (1.5M monthly search volume). From campaign weeks three to four, search impressions leapt 17X, from 96.6K to 1.7M.

Fast-track performance

SEO success launched the listing exponentially quicker than its competitors. The ASIN earned its first 50 reviews 243 times faster and won top 50 Amazon Best Sellers Rank 45% faster than rival products.

The Results

3.9M

Total organic search impressions during campaign

$191.5K

Total sales during campaign

45%

Faster launch than similar products

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