As one of the largest active lifestyle brands in the world, Columbia’s outdoor empire spans apparel, footwear, equipment and accessories sold in 110 countries. Strong brand presence helped the company perform well on Amazon. However, Columbia was searching for a proven strategy to quickly build visibility, sales and reviews in the vital first month of product launches. When introducing its new women’s trail shoe, Columbia tested the power of ProductWind to ramp key metrics and boost sales from Day 1.